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How do you turn followers into real bookings?

A real booking has a name, a time and covers confirmed by someone on the floor, not a like on a reel. Treating a comment that says «I want to go» as a booking does not hold: that sentence does not take a table.

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A real booking has a name, a time and covers confirmed by someone on the floor, not a like on a reel. Treating a comment that says «I want to go» as a booking does not hold: that sentence does not take a table. The booking book, or the shift sheet, needs a place to note the source: Instagram, WhatsApp or walk-in. The monthly report adds up link clicks and the floor cannot find those names in Saturday's book. We match the week's pieces to the tables the floor marked as coming from Instagram or WhatsApp, and that is what gets reported.