Social

How do you announce the daily menu without flooding the feed?

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The daily menu belongs in stories and on WhatsApp status, while the feed stays with the dish that lasts the season. Pinning lunch to the grid fails the next day, when that rice is gone and the thumbnail is a lie. The kitchen sends the menu before service, with the price and a clear photo if the plate looks different. Some venues turn the feed into a daily noticeboard and, a month later, nobody can tell what the house actually is. At Botequim the feed piece comes from what stays in the room, and the daily menu travels separately, dated, so it does not take over the profile.

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Join a community of social and content for venues that want messages and bookings—not just likes. We share ideas for pieces, tone and rhythm you can publish this week, with criteria for what counts and what is filler. No empty calendars, no posts that say nothing and no vanity metrics. Practical tips so Instagram and WhatsApp bring people to the door, not just scroll.