In what order should brand, digital menu and acquisition come?

First the brand a guest recognises at the door, then the digital menu with today's dish and price, and only then acquisition aimed at people who have not come yet. Running ads before the menu and the photograph match sends the click to a venue that is not the one in the piece. A minimum shoot and an updated online menu have to exist before anyone talks about an ad radius. Acquisition is switched on with old photographs and the linked menu is from another season. A written order of three steps, with the menu and the photographs closed before any ad is switched on.