Why does my local competitor look more professional?

They look more professional because light, crop, and real crockery or counter repeat. It is not a better filter if your photos are still from another season or another room. Open their profile and yours and mark what repeats on theirs: light, table, text. The typeface is changed to “look as pro”, and the photos are still not of the place as it is now. You leave with a reference of three of your own frames to repeat, the way Rifugio’s room is recognised.