What vertical posting rhythm is realistic for a venue?

A realistic rhythm is two or three vertical pieces a week, from a shoot and from a phone with a reference. A reel every day does not fit if the team is in service and there is no archive. Count how many good cuts the last shoot left and spread them across the month, without inventing slots. A daily reel is promised, and by the second week the gaps are filled with type on a coloured background. The month has its vertical pieces already assigned to weeks, and days with no archive stay as a story or as silence.