Social
What minimum budget should I combine with organic content?
Paid money only makes sense on a piece that already brought messages, aimed at people who can reach the place. There is no minimum that fits everyone: a short test in a small radius teaches more than spreading the spend on a piece that never says where you are.
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Paid money only makes sense on a piece that already brought messages, aimed at people who can reach the place. There is no minimum that fits everyone: a short test in a small radius teaches more than spreading the spend on a piece that never says where you are. Pick the organic piece that already brought messages from your area before you put money on it. The notice is boosted for more reach, and the people who live ten minutes away still do not write. The test stays limited to one piece, the area around the venue, and a reading of messages, not of impressions.