Should I use heavy filters or natural colour?

Use the natural colour of the room at the hour the customer walks in. A heavy filter means they do not recognise the dining room and feel the photo was another place. Run a test: the same table in service light and with the filter you use now. Botequim’s feed is recognisable because the room is the room. A new filter every month breaks that recognition. The shoot and the staff phone share one colour reference, with no separate preset per piece.