Social

Are long Reels better, or fifteen-second cuts?

For a venue, the short cut is enough when the dish or the gesture reads at a glance. A long reel only fits when a process truly needs to be watched, and the booking has to appear early.

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For a venue, the short cut is enough when the dish or the gesture reads at a glance. A long reel only fits when a process truly needs to be watched, and the booking has to appear early. Time the real gesture. If it takes a moment, do not stretch it with an introduction. The shot is lengthened with on-screen text, and the product is still not visible at the start. The piece stays the cut that shows the product, with the booking in before there is time left over.

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