Social

Is customer content better, or professional content?

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A professional piece opens the month and fixes how the place looks, and a customer photo comes in when the table is recognisable and you have permission. Holding the feed on those photos alone fails when each one carries a different filter. Ask permission and keep the customer photo apart from the shoot folder. The profile alternates a frame Cristina shot in the room with a phone flash, and it is unclear they are the same place. The month opens with the shoot and leaves marked slots for a customer photo that is actually fit to post.

Join our social community

Join a community of social and content for venues that want messages and bookings—not just likes. We share ideas for pieces, tone and rhythm you can publish this week, with criteria for what counts and what is filler. No empty calendars, no posts that say nothing and no vanity metrics. Practical tips so Instagram and WhatsApp bring people to the door, not just scroll.