Social

How do I report results without vanity metrics?

The monthly report counts messages, bookings or appointments, and the pieces that started them. Reach and likes can sit at the end, and they do not prove the place filled up.

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The monthly report counts messages, bookings or appointments, and the pieces that started them. Reach and likes can sit at the end, and they do not prove the place filled up. Agree with the venue what counts as a result: a message, a table, an appointment, or a shop visit. The PDF opens on impressions, and the owner cannot find how many people wrote. The report fits on one page: business results, the pieces that brought them, and what changes.

Join our social community

Join a community of social and content for venues that want messages and bookings—not just likes. We share ideas for pieces, tone and rhythm you can publish this week, with criteria for what counts and what is filler. No empty calendars, no posts that say nothing and no vanity metrics. Practical tips so Instagram and WhatsApp bring people to the door, not just scroll.