Social

How do I set the brand tone in captions?

Tone is set with three lines you would actually say at the bar or at reception, and captions are written that way. An ad voice jars when the place speaks short and informal.

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Tone is set with three lines you would actually say at the bar or at reception, and captions are written that way. An ad voice jars when the place speaks short and informal. Copy three real WhatsApp messages the team has already sent that sound like you. A different person writes each caption and the profile swings from a joke to a press release. You leave with a sheet of lines that fit, lines that do not, and two sample captions already approved.

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Join a community of social and content for venues that want messages and bookings—not just likes. We share ideas for pieces, tone and rhythm you can publish this week, with criteria for what counts and what is filler. No empty calendars, no posts that say nothing and no vanity metrics. Practical tips so Instagram and WhatsApp bring people to the door, not just scroll.