How do I compete on social with bigger chains?

You compete by showing the room, who cooks or serves, and the thing a chain will not have today. Matching their volume of posts does not fit: they staff a content shift, and you have a door. Pick one detail a chain cannot repeat tomorrow: a name, a table, a way of treating people. Posts go out at a national brand’s pace, and two weeks later there is no archive and no one to answer. The month rests on a few pieces of the real place, with the name of whoever makes them.