Should I hire a freelance community manager or a small agency?

A small agency fits when the place needs photos, tone, and replies from the same team. A freelancer is enough when the bank of pieces already exists and you only need the calendar you approve to go out. Write down what you are missing this week: frames, consistency, or someone to answer. Publishing gets hired, and ten days later they ask for photos the place does not have. The proposal names who shoots, who writes, and who answers during service.