Do I need a community manager or content creation first?

Creation comes first: without photos and pieces from the place, whoever posts is only covering gaps. Community management starts once a bank exists and you need consistency and replies. Open the folder and count how many photos from this year can carry a month. Someone is hired to post daily and within a week they are asking for material that does not exist. The order is written down: shoot and bank first, calendar and replies once that bank can hold the month.