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Why do nearby competitors look more professional in paid ads?

Because their ad comes from a shoot in their room and yours from a template, or because they reach people who do not follow them and you only boost the same ones. It is not the filter: it is the piece and who gets paid to see it.

Look at their ad and yours on the same phone, with the name covered.

In Madrid the filter is copied and the food is still not recognisable.

The next piece comes from the shoot, paid off the followers, with a booking.

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