Advertising

Why do likes come in but almost no guests from paid ads?

Because the ad talks to people who already follow, or it does not say how to book. A like is not a table, and paying for it does not fill Friday. See whether the button is a booking or WhatsApp and whether the radius is the door. In Madrid there is reach and Friday's book is still open. The campaign is taken off the followers, with a table as the destination, and it is paused if they do not write.

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