Advertising

What pace of vertical paid ads is realistic for one venue?

The pace of the shoot: one vertical when there is a new piece that can book, not one a day. The real pace is the filming, not the network's. Count how many useful cuts come out of one camera day. In Madrid a daily reel is promised and a week later a repeated shot is paid for. The vertical is paid when it comes out of the shoot, and if there is no piece it is paused.

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