Advertising

What tone works in a neighbourhood paid ad?

The floor's: short, concrete, the dish and how to book, without shouting or talking like a chain. The tone you would use at the door with someone who does not follow you yet is the one that works. Read the line aloud in the street, in front of the venue. In Madrid the ad sounds like a slogan and not like the house. The campaign is left with that line, on Instagram and on Facebook.

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