Advertising

What should you watch in the first week of a new paid campaign?

Whether the ad is seen inside the radius, whether WhatsApp opens and whether any message came in. The rest of the dashboard, in the first week, gets in the way. Make three checks: map, button and notebook. In Madrid day-one reach is watched and the piece from the shoot is changed too soon. After seven days you know whether it was seen in the neighbourhood, whether writing was possible and whether anyone did.

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