Advertising
What paid-ad pace makes sense on holiday?
The pace of whether you are open: if you close, the ad is paused, and if you open, the piece of what is actually served is paid for. Do not leave the city ad running with the shutter down. The closing calendar before the campaign keeps charging. In Madrid the ad invites people in August and the venue is closed. The ad stays paused on closing days and active only with the food that is there.
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