Advertising

Which food photos convert better in paid ads?

Use the dish filling the frame, from the shoot, in the room's light and with no text on top. A dark frame converts worse, and so does an atmosphere shot and one you cannot identify without reading. Look at the photo on someone else's phone and do not explain the dish. In Madrid a shot of an empty table is paid for and not one booking comes in. The ad is left with that photo and with a booking or WhatsApp.

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