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What mistakes do restaurants most often make when a paid ad starts?

Boosting people who already follow, with no radius and no booking, on a piece that is not from the shoot. The ad brings no table if it only talks to the profile. See whether the ad can exclude followers and whether the button writes. In Madrid the boost is switched on and the money stays with the same people. The campaign comes from the shoot, off the followers, with WhatsApp or a booking, or it does not start.

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