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What mistake do venues most often make when paid social ads start?

Paying so that people who already follow see it, with a piece that does not say booking. The mistake is measuring the start in followers and not in messages. Look at the first ad: radius, button and whether it excludes your own people. In the sierra the first payment goes into the venue's own profile. The first ad comes from the shoot, outward, with WhatsApp or a booking.

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