Advertising
Which social figures matter more for a paid restaurant ad: likes, saves or shares?
None of the three more than the booking: a save seats nobody if the ad does not end in WhatsApp or a table. They are a hint, not the decision. Leave in the report only spend, messages and tables for that piece. In Madrid the save is treated as success and on Friday there is a gap. The piece stays or is paused because of the tables, not because of the heart or the save.
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