Advertising

What should you do if a competitor copies your paid-ad style?

Stay with the shoot of your own room, which they cannot copy in full, and with the ad to whoever can reach your door. Do not change style every week: the piece that was already booking gets lost. Keep the dish and the radius, and do not chase their copy. In Madrid the ad is rebuilt because of the copy and what people were writing about is paused. The campaign stays with your shoot, and it is paused only if bookings stop coming in.

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