Advertising

What story frequency keeps a paid ad from wearing people out?

The frequency that does not make the neighbourhood see the same piece every day on top of the ad, and if they already skip it, it is high and the cut from the shoot changes. There is no magic number.

Ask two tables whether they have already seen the ad too often.

In Madrid the story and the ad repeat the dish and the messages fall.

When it wears people out, the piece changes, and more frequency is not paid for.

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