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Stories, Reels or posts: what should a paid restaurant ad prioritise?

The format where the dish from the shoot is seen and a booking or WhatsApp fits, one only if the cap is short. Not all three at once on the first day, and not the one that only people who already follow see.

One week, one format, the same piece.

In Madrid all three are switched on and no money is left to reach someone who does not follow you.

The format that brings messages stays, and the others are paused.

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