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Should the same piece run on every channel as a paid ad?

Yes on Instagram and on Facebook, if it is the same campaign and the same destination. Do not copy it somewhere your table is not, and do not change the dish on one of the two. One piece from the shoot, the same button, on both. In Madrid Facebook states one offer and Instagram another. Both are left with the shoot and the booking, and the one that brings no messages is paused.

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