Advertising

Should you close old accounts or reopen them for paid ads?

Do not close them if the venue's name is already there: the paid ad can run from that account with the new shoot. Close it only if it is another brand and it confuses someone who is going to book.

See whether the name and the address are the current ones, before you pay.

In Madrid a new account is opened and the ad does not find whoever was already looking for the old one.

The campaign runs from the account with the real name, with pieces from the shoot, or it does not run.

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