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Is a template tool enough, or do paid restaurant ads need a proper shoot?

A template is not enough for the ad you pay for: you need the shoot in the venue, with the real dish. A template is for a rehearsal, not for reaching past people who already follow you. One photo of the dish made in the house, before you open the ads manager. In the sierra an ad is paid for with a template table and the person who books does not recognise the room. The campaign is left built from the shoot, and the destination is the booking or WhatsApp.

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