Advertising

How often should a venue post on Instagram if it also runs paid ads?

The paid ad goes out when a piece from the shoot can lead to a booking or to WhatsApp, not every day to fill the profile. Do not post daily if that empties the material that was going to be paid to reach past people who already follow.

Count how many useful pieces came out of the last shoot and spend only those.

In Madrid something is posted every day and a week later there is no clear photo left for the ad.

The pace stays tied to the shoot: what gets paid is that piece, and the rest is not invented.

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