Advertising

How do you handle high and low season in the paid-ad calendar?

In high season you pay for the piece that fills the gap that remains, not the whole week, and in low season you pay for the ad on the quiet day. Do not keep the same spend if the room is already full or if it is closed.

Mark with the floor which weeks have room and which do not.

In the sierra the same amount is paid in a full August and on a Tuesday in November.

The paid calendar follows the gap, and it is paused when there is no table to offer.

Write to us. A quote with no commitment.

Join our ads community

Join a community of local ads focused on radius, creatives and real conversion to WhatsApp or the door. We share judgement so you don’t burn budget: what to test, what to cut and how to read results without theatre. No vanity metrics, no endless campaigns without review and no creatives that never push contact. Actionable ideas for businesses that need nearby customers—not pretty impressions.