Advertising

How do you hand over what a paid social campaign needs?

You hand over this week's dish, the radius and whether the ad ends in a booking or in WhatsApp. A long document is not required if that is enough to shoot and to pause whatever brings no messages. Three lines: dish, map, who answers. In Madrid a dossier arrives and it does not say what is eaten or who is written to. The shoot and the campaign come from those three lines, and after fifteen days it is paused if there are no bookings.

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