Advertising

How do you tell whether paid social ads bring people into the venue?

By asking when you seat people whether they saw the ad, because many walk in without tapping. A like is not a table, and reach even less so. Ask one question at the welcome, this week. In the sierra the reach is celebrated and the dining room still has room. The week's notebook says how many tables saw the ad, and that decides whether it is paused.

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