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How do you launch an opening or a rebrand with paid social ads?

With the shoot of the new door, an ad to whoever can arrive and a WhatsApp that answers. Do not burn the cap on the first weekend on people who already followed you before. Use a photo of the entrance, the date and who takes the message. In Madrid the opening is advertised to the whole city and the real door cannot cope, or nobody from the neighbourhood comes in. The ad stays in the radius, with the shoot, and after fifteen days it is paused if there are no bookings.

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