Advertising

How do you know whether a paid ad needs video or a photo is enough?

A photo from the shoot is enough if the dish is recognisable and the button books. Video is needed once that photo has already brought messages and you want to show the pass, and it is not paid for if there is not yet a clear photo.

Test the photo for a week in the ad, to people who do not follow you.

In the sierra a shaky video is shot and the photo of the dish is left unused.

The photo from the shoot goes out, and the video is added only if that photo already brought a booking.

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