Advertising

How do you keep the brand if the team films paid ads on a phone?

The phone is fine if the dish is recognisable and the light is the shoot's, not a new filter every shift. Do not pay for a frame that does not look like the house. A rule of three: the whole dish, the room's light, no filter, before that piece is advertised. In the sierra each shift uploads a different filter and the ad looks like another venue. Only the piece that meets that rule goes into the ad, with a booking as the destination.

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