Advertising
How do you tell if the person running paid social is not delivering?
If after two weeks there are no messages and no bookings noted, and the ad is still outside whoever can arrive, it is not delivering. Do not measure it by followers or by a reach report. Ask for the WhatsApp notebook next to the ad spend. In the sierra the report goes up and on Friday nobody who saw the piece came in. After fifteen days whatever brought no booking is paused, or it changes hands.
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