Advertising

How do you set the brand tone in paid-ad captions?

The ad line is what the floor would say when they pick up: the dish, the neighbourhood and the booking. A campaign tone is not required if you would not say it at the table. Read it aloud before you put it on Instagram and on Facebook. In Madrid the ad talks about an experience and does not say until what time there is a table. The campaign is left with that line, the same in both places, and with WhatsApp or a booking.

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