Advertising

How do you compete with bigger chains in paid social ads?

With the shoot of your own room and an ad that only pays for whoever can arrive, not with the chain's budget. Do not compete on reach: the chain will always be seen by more people who will not sit down.

One piece of the dish the chain does not have, and the door's radius.

In Madrid the same generic ad is attempted and the small cap is lost.

The ad is left with your shoot and your booking, inside the neighbourhood.

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