Advertising

How do you avoid burning an offer too early in paid ads?

The offer goes into the ad when the floor can serve it, not on Monday if it is for Friday. It burns if you pay a week early and the neighbourhood has already seen it when it is time to book.

The offer's real date and the day the ad switches on.

In Madrid the menu ad goes out so early that on Friday nobody looks.

The ad switches on in the useful window and is paused the day the offer ends.

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