Advertising

How do you advertise the daily menu on paid social without flooding the feed?

The daily menu is advertised once, with today's piece and WhatsApp, to whoever can arrive, not in a burst to people who already follow you. It floods the feed if the same ad runs every morning without the dish changing.

The dish and the hour it stops, before you switch on.

In Madrid the same menu is paid for seven days and the neighbourhood skips it.

Today that piece is paid, and tomorrow it is replaced or paused.

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