Advertising
How do you add a price or a call to action without cluttering the video?
The price, if you state it, goes on one line at the end, and the button is a booking or WhatsApp, without covering the dish from the shoot. Do not clutter it with three lines and a stamp on top of the food.
Watch the video on the phone, with no sound, and check the dish is recognisable.
In the sierra the text covers the dish and the person who sees the ad does not know what is eaten.
The ad is left with the dish visible and a single destination.
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