Advertising

Do paid ads need an editorial calendar, or is improvising enough?

Yes, a short calendar: which piece from the shoot is paid each week and when it is paused. Improvising the ad on the day leaves the old food in circulation. Prepare four boxes, one per week, with the dish and the destination. In the sierra there is no calendar and what is paid is what was left from a shoot two months ago. The month is left with those pieces, and the one that brings no messages is paused in its week.

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