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Do paid ads need a script, or can you improvise on camera?

A script is not required: the thread of the shoot is enough, with the dish, one line from the floor and the destination, not an ad script. Improvising without that thread leaves a shot that cannot be paid for. Three notes on paper before you start recording. In the sierra it is improvised and the cut does not say what is eaten or how to book. The ad comes from that thread, and the cut that wandered off is paused.

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