Advertising

How should a restaurant split paid social spend between the pieces and the media?

First the shoot, until there is a piece that is recognisable, and then the ad cap for someone who does not follow yet. Do not put all the money into media if there is no photo to show, or the other way round if the piece is ready and is not paid for.

Split what it costs to shoot from what you can pause after fifteen days on the ad.

In the sierra the month is spent on reach and there was no shoot.

The piece comes from the shoot and the ad is paused if it brings no bookings, with no invented figure.

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