Which master file should you keep for the menu?

You keep the editable file with the photos included, the print PDF and the phone PDF, with the date in the name. Do not keep only the screenshot or the printer’s file if you cannot open it.

Write to us. A quote with no commitment.

Make one folder for the venue and throw out the loose versions on the desktop. There are seven PDFs with no date and nobody knows which one is on the table. Those three pieces in a dated folder, and Cristina Osuna marks which one is not sent to print.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.