Which finish should you choose, matte or gloss?

Matte if the menu is read under a spot of light and you do not want glare on the price. Gloss only on a cover that carries no small text, because the reflection eats the line.

Write to us. A quote with no commitment.

Ask the printer for two scraps, matte and gloss, and look at them on one of your tables at night. Gloss is chosen at the counter in full light and in the dining room the price disappears. The print sheet with the chosen finish written down, the one that survived the test on the table.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.