What should you do if the owner wants more on the poster?

The poster keeps one thing and the rest moves to the menu or the QR, even if more lines are requested. A line is not added if from the pavement the first one can no longer be read.

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Test the current poster at street distance and cross out what cannot be read. Four offers go on and the passer-by does not keep the venue’s name. You get two versions printed small: the full one and the one-line one, to choose with the door in front of you.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.