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What approximate contrast do you need on screen?

On the phone menu the text that is read, price and dish, is best left at a high contrast, on the order of four and a half to one or more. Do not apply a brand grey if in the street, in sun, it stops being visible.

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Botequim

Open the PDF on the phone, in the sun, in front of the door, and look at the price. The beige of the printed paper is copied onto the screen and the price melts into the ground. You get the digital PDF with dish and price at that contrast, and the brand colour kept for the mark.